For some time, I’ve had the sense that the word “marketing” no longer accurately conveys the full spectrum of activities we’re involved in a...

Why do you network? Do you attend networking events to gather as many business cards as you possibly can? Or, do you attend them in hopes of...

Some things you can do yourself ... others should not be attempted The conception - When I design a logo, the first stage is to meet ...

Before coming to Imagine, I worked as a marketing manager for a small business. Working for a small business meant that sometimes I had to g...

Working in a creative business, we are expected to always be thinking of new ideas. Sometimes this can be a challenge. After all, brilliance...

As a customer, I always want to retain my identity and not become faceless in a crowded store or on a customer service line. Lately, however...

At a recent meeting of the Henderson Libraries Business Book Club, we discussed a fascinating book called “SWAY, the Irresistible Pull of Ir...